A philosophy that works
I’ve been around a while, originating in Shoreditch, London, having founded my own agency, c-eye, over thirty years ago. I have witnessed a lot of changes during this time and because of this I have never stopped learning, innovating and improving. Always striving to be ahead of the game.
My tried and trusted philosophy has always been to innovate yet stay relevant. To create solutions that work – solutions that work for you and your marketplace, not solutions that work just for me.
I want to work with people I like and respect. People who have a common goal. People who want to do things properly.
For more of an insight please read ‘My Story’.
So why am I so different?
The key to my success is down to planning, vision and execution. These elements make up the cornerstone of everything I believe in. This belief is the result of my extensive experience and expertise. No matter what your brand or communication issues are, I can guide you through and develop your offer to help transform your business. Whatever your size or the task at hand, my method of approach will ensure that you not only meet but surpass your objectives. In whatever I do, I work to my four guiding principles. These principles are:-
I have a passion for what I do. I love my work and I strive to produce innovative and outstanding solutions every time.
I understand the need to have a balanced view. I consider all stakeholders’ interests. This enables me to produce well-considered, relevant and result-achieving work. I also seek a delicate balance between innovation and process. There is a method behind my thinking.
I place immense importance on information. Through research and asking the right questions, I have a full understanding of all aspects of the task at hand. My work is both intelligent and relevant. I understand what you need to do and we help you do it.
I am wise enough through my extensive experience to know what is right. I do not design for design’s sake. I provide creative answers to your business needs. This work is always created with foresight, expertise and relevance.
That’s enough about me…
So, what can I do for you?
Regardless of the size of your company or organisation, I can assist you at all levels of the branding process.
I work in the following areas:-
1. Start-ups and Entrepreneurs
We live in an extremely enterprising age.
More people are starting up their own thing now than at any other time in the past. Some people are well equipped with the necessary know-how, some are not. Quite often, the excitement and anticipation of this big step can cloud the crucial issue of positioning your business correctly from the onset. Bad branding and positioning can undo all your hard work and aspirations.
This is where I come in, right at the beginning. I can assist you in getting all your branding foundations right and help position you for growth.
How can I help Start-ups and Entrepreneurs?
2. Small and medium-sized businesses
I understand that an expanding business needs help with its branding and positioning because I have a wealth of experience dealing with this crucial stage in business.
Growing your business will have many challenges, let me help you start this process by putting the right foundations in place.
A business or organisation rarely gets it’s branding right the first time and sticks with it. Your branding should evolve as your business does. I cover this in one of my articles – How long should a business logo last?
How can I help small and medium-sized businesses?
3. Corporate businesses
I am highly experienced in dealing with multi-nationals and global brands. My main activity over the years has been servicing global corporates at all levels of the branding process. I understand corporate culture, identity and the need for consistency.
For more about my corporate experience, please take a look here.
How would I do it for you?
I believe in relationships. I like to meet (covid allowing), if possible. I also prefer to work with people, not for them.
All businesses are unique in their culture and the more I know, the more successful the outcomes. To me, information is the key. No two branding processes are the same, and you will have a very distinctive set of problems and issues to resolve. I believe the best way to do that is through insightful discussion. So, please, have a look through my site, I am more than happy to go through how I can help you based on your particular challenges.
Please get in touch with me for an informal chat.
For more about my thinking and general branding advice, please have a look at my articles.