Some branding advice for small businesses that you might find useful. If you have any queries, questions or suggestions please get in touch
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Who owns your Logo?
The obvious answer would be, of course, you do. However, unless you’ve designed your logo yourself, there is a good chance that you don’t own it. Why is this? Most clients or buyers of logos do not realise that the originator (designer) will, by law, retain overall copyright for the logo they have supplied. Unless […]
How long should a business logo last?
When do you know if it’s time to change your logo? Should it be refined or wholly changed? Should it be evolutionary or revolutionary? So, how long should a business logo last? There are no hard and fast rules. The time to move premises or upgrade your technology should be self-evident. Improving your logo and […]
Branding advice | Branding for start-ups | Small business branding advice |
How do you brief a logo designer?
Logo design is one of the most challenging business assets to buy. Because it is rarely bought, there are many horror stories, wasted budgets and stressful experiences due to countless misunderstandings around buying a logo. This is more evident with small businesses and start-ups. Typically, there are two starting points:- You have a name and you […]
Branding. What is it really?
Taglines – how important are they?
Business propositions, mission statements, tag lines or positioning copy all amount to one thing. Summing up what you do and how you do it. So, taglines – how important are they? We often set CEO’s and Business owners the task to define this in one sentence. Then sum it up in no more than 4 […]
What’s in a company name?
How important is a new company name? How much influence will it have for your business? Names can be really inspiring or non-descriptive. Should your company name be just you or what you can do? Maybe it should be what your client or customer gets or wants? Or it could be just something memorable? Available […]