Branding advice

Some branding advice for small businesses that you might find useful. If you have any queries, questions or suggestions please get in touch

Branding advice

Who owns your Logo?

The obvious answer would be, of course, you do. However, unless you’ve designed your logo yourself, there is a good chance that you don’t own it. Why is this? Most clients or buyers of logos do not realise that the originator (designer) will, by law, retain overall copyright for the logo they have supplied. Unless […]

Branding advice

How long should a business logo last?

When do you know if it’s time to change your logo? Should it be refined or wholly changed? Should it be evolutionary or revolutionary? So, how long should a business logo last? There are no hard and fast rules. The time to move premises or upgrade your technology should be self-evident. Improving your logo and […]

Branding advice | Branding for start-ups | Small business branding advice |

How do you brief a logo designer?

Logo design is one of the most challenging business assets to buy. Because it is rarely bought, there are many horror stories, wasted budgets and stressful experiences due to countless misunderstandings around buying a logo. This is more evident with small businesses and start-ups. Typically, there are two starting points:- You have a name and you […]

Branding advice

Branding. What is it really?

Coming soon…