c eye. Business branding

Branding for start-ups

Here are some useful articles for branding your start-up business…

Branding for start-ups | Small business branding advice |

How much should you pay for a logo?

Your business logo is one of the few things in business that is unquantifiable. It can be seen as an essential element to your business, a luxury or just a basic necessity. One thing is for sure, though, every business regardless of size needs one. It is also a business element that is not frequently […]

Branding advice | Branding for start-ups | Small business branding advice |

How do you brief a logo designer?

Logo design is one of the most challenging business assets to buy. Because it is rarely bought, there are many horror stories, wasted budgets and stressful experiences due to countless misunderstandings around buying a logo. This is more evident with small businesses and start-ups. Typically, there are two starting points:- You have a name and you […]

Branding for start-ups | Small business branding advice |

How should you construct your logo?

What information should you include in your logo? Are there any legal requirements? How much is too much? We’ve explored how you should construct your logo.