The corporate branding mentality is a particular niche that requires specialist experience and understanding.
Large organisations have many stakeholders in, and guardians of, their brand. Because of this, consistency of design, message and voice is of paramount importance.
Global companies also have a unique set of challenges and disciplines that are not so important with smaller organisations. I have extensive experience and understanding of the following brand issues:-
• Brand architecture
• Internal branding
• Internal communications
• Cultural change programmes
• Merger and acquisitions identity
• Brand extension
• Brand evolution
I am used to being on creative rosters, approved supplier lists and government tender lists. And I have tendered alongside many other agencies and specialists in national and global collaborations.
Understanding the need and importance of working within corporate guidelines and differing cultures for large organisations is the result of our knowledge and experience.
The Post Office and Royal Mail corporate head office awarded me a silver award for servicing, chosen from over 800 suppliers. I am very proud of that. I understand and enjoy the corporate culture, and the role branding plays within large organisations.
Some of my work