The Professional Services industry is made up from a vast array of different sized businesses. The sector ranges from a single consultant to a global organisation.
Professional services firms exist in many different industries. They include lawyers, advertising professionals, architects, accountants, financial advisers, engineers and consultants, among others.
Basically, they can be any organisation or profession that offers customised, knowledge-based services to clients.
Because Professional Services firms do not primarily sell a ‘product’, their brand is made up of their people, experience and expertise.
This situation creates quite a challenge for branding as the value of this expertise is often intangible. I love this challenge, as this is when branding has to work at its best.
Internal implementation of one of my Professional Services identities.
I understand how partnerships work, the decision-making process and the challenges of change. I also know about the complexities involving mergers and acquisitions, the conflict of cultures and differing market sector specialisms. I know how to brand this.
The control and policing of your branding are vital for its success.
Most importantly, I am acutely aware of the need for consistency with brand identity in environments full of constant communications and documentation. Brand control is of paramount importance, particularly in growing and large practices.
I can help your firm with:-
• Brand architecture
• Internal branding
• Internal communications
• Cultural change programmes
• Merger and acquisitions identity
• Brand extension
• Brand evolution
See some of my Professional Services work